Campaign Toolkit

Tools to Help Run Your 2022 Campaign

While many Employee Giving Campaigns are beginning to shift back to historically traditional campaigns, as we continue to deal with the COVID-19 pandemic, many also Live Unitedcontinue to operate remotely and electronically. In this 2022 Campaign Toolkit, resources that fit both styles of campaigns are being offered. Please see those resources below and feel free to download and use them to make your campaign as successful as possible.

Remember, when posting anything related to your workplace campaign on social media, please use the hashtag #UnitedWayRRV so that we can share it and recognize you on our social media channels!

In addition to these tools, United Way staff remain available to assist your campaign in any way.

Contact Octavia Williams for additional assistance or email Call us at 815-968-5400.

The following materials can be printed out or shared digitally to elaborate on United Way's work in our community.

United Way brochure

A United Way of Rock River Valley brochure highlighting our work in the community, specifically our work in middle schools through our Move the Middle initiative.

2022 Employee Giving Campaign poster

Print and hang this poster in your breakroom, common area, or any part of your office to recognize and celebrate your employees' generosity and commitment to United Way and our community.

211 poster

This poster highlights the impact United Way's 211 helpline has in our community and the vast resources it brings to our residents.

Campaign special event ideas

A list of special event ideas to run during your campaign to reward and celebrate your employees' generosity.

Move the Middle impact sheet

This one-page document describes the importance of Move the Middle in a simple and impactful way.

Literacy Project information sheet

Too few children in Winnebago County are reading at grade level. United Way, along with numerous partners, is looking to change that. This sheet explains how we're doing so.

United Way COVID-19 response information sheet

The needs remain great and United Way continues to step up in supporting our residents, small businesses, and all those impacted by the COVID-19 pandemic. Our response was strong at the beginning of the pandemic and continues today with supporting organizations still struggling to regain their post-COVID footing.

This pledge form can be printed and filled out by employees to give to United Way. If you would like us to deliver pledge forms to your company, contact Octavia Williams.

2022 pledge form

The 2022 United Way pledge form gives your employees the option of payroll deduction, one-time giving, and plenty of other giving options and specifications. If they'd rather give online, please sign up for ePledge or visit our workplace giving portal (coming soon) or online donation form. To sign up for ePledge or have your company added to our giving portal, email or call 815-968-5400.

Campaign pledge report envelope

When returning your pledge forms to United Way, please fill out and include our campaign pledge report envelope in order for us to accurately attribute your donations to your workplace campaign.

Employee Giving Campaign leaders can use the following email templates to send out to employees to inspire giving. Each is written so that they can be addressed from the Company CEO, Company Employee Campaign Coordinator, or United Way CEO.

These are templates and can be edited as you see fit. For questions or clarification on how to use the email templates, contact Marketing Manager Owen Stiffler at or call 331-218-3914.

The following videos can be shown to employees to elaborate on what United Way does in our community. If you would like to receive the video files directly, please email Marketing Manager Owen Stiffler at

What We Do—told by our United Way spokeskid

Move the Middle - Barriers to Learning

211 - Three Digits That Could Change Your Life

Why I Give to United Way

Live United

Additional videos can be found at

We are here to make your life easy! If there are any additional resources not included in this toolkit that you think would help you run a successful workplace campaign, please contact Director of Development Octavia Williams at or Marketing Manager Owen Stiffler at

Questions or concerns? Call 815-968-5400 or email