Thomas Massari

Director of Communications & Marketing

Tom is an award-winning marketer and communications professional who thrives off a good challenge. He brings more than two decades of experience to United Way in his current role as Director of Communications and Marketing.

Tom began his career in marketing at United Way, spent more than 17 years in healthcare marketing at SwedishAmerican (UW Health) and nearly three years as manager of marketing and communications at Prairie State Legal Services, a civil legal aid nonprofit with 11 offices in northern and central Illinois. Now, 25 years later, Tom is thrilled to be back with United Way to help significantly impact our community.

Tom holds a BS in marketing and an MBA (emphasis in marketing) from Rockford University, an AOS in music and video business from the Institute of Art in Colorado, and digital marketing certificate from Cornell University in September 2022.

Tom is a husband and dad of two boys. When he’s not working, he’s probably playing guitar.