Earlier this fall we unveiled "Dream. Read. Thrive.” a powerful new advertising campaign that puts literacy at the heart of a child's future. The ads—running on television, radio, digital platforms, and billboards—share a simple but life-changing truth: when children learn to read, they gain the tools to dream bigger, achieve more, and build stronger communities.
The campaign highlights the transformational power of reading—how a parent's dreams for their child take root through literacy, and how those first words on a page can open the door to lifelong learning and lasting success.
At its heart, the message is simple: Reading Changes Everything. Literacy builds brighter futures, breaks the cycle of poverty, and helps every child thrive.
All ads point to a dedicated landing page at unitedwayrrv.org/dream, where community members can learn more and get involved.