SB6-PTRP-Lola

(Rockford, Ill. - 11/06/2013) – This week, over 3,800 pre-k students will receive this month’s Success By 6® Page Turner Reading Program book, “Lola Loves Stories”. The book, sponsored by a grant from Target Corporation (NYSE: TGT), is part of United Way’s school readiness initiative that helps children birth to age 6 learn, grow, and enter kindergarten ready to succeed.

In this imaginative sequel to the best-selling book Lola at the Library written by Anna McQuinn, Lola reads a new story every night with her daddy. The next day, she acts out the story. One day she is a fairy princess, the next day she goes on a trip to Lagos. She becomes a tiger, a farmer, a pilot and more. Children and adults will love following along with Lola’s adventures. The book celebrates imaginative thinking and the importance of books as a way to inspire young minds.

Each month during the school year, pre-k children receive their very own age-appropriate book selected by early childhood specialists. Children begin to build their personal libraries and parents receive tips on ways to engage their young child in learning at home. Teachers also incorporate activities developed around each book title into their classroom curriculum. Books and materials are provided for English- and Spanish-speaking families.

The Page Turner Reading Program, in partnership with City of Rockford Head Start, The Diocese of Rockford, Harlem School District #122, Kreative K, Montessori and Rockford Public Schools District #205, assists pre-school teachers in developing pre-literacy skills essential for kindergarten readiness. Since the majority of brain development occurs between birth and age five, quality early learning and care programs have a profound impact on lifelong success and support cognitive, social and emotional development.

Target, which also sponsored October’s book title, joins a growing number of community sponsors supporting United Way’s school readiness initiative such as Rockford United Labor and school sponsors Alpine Bank, John Morrissey Accountants, Inc., Northwestern Illinois Building & Construction Trades Council, Savant Capital Management and UTC Aerospace Systems.

For more information on United Way’s Success By 6® Page Turner Reading Program or its work in school readiness, contact Linda Sandquist by e-mailing This email address is being protected from spambots. You need JavaScript enabled to view it. or by calling 815-968-5400.

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About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at more than 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

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