United Way of Rock River Valley's retiree programs give your former employees another outlet to remain active in the community and be part of your organization's team. As seniors, they are part of one of the fastest-growing segments of our population and often have the greatest capacity and inclination to give back to our community.

Retirees can also boost the amount that your company gives to the community. Statistics show that retirees give a much larger portion of their income to charity than the national average—4.5 to 7 percent compared with about 3 percent for the general population.



For company:

  • Continue high-level campaign contribution
  • Enhance image of company as a socially responsible organization that has a positive impact on the region
  • Empower retirees to remain an active part of the community

For retiree:

  • Remain informed about what their donations have done to build a stronger region
  • Continue support of projects that are important to entire community
  • Opportunity to remain active in or begin volunteer projects
  • A chance to remain identified with and show loyalty to their former employer
  • Availability of automatic bank deduction to make giving easy


How to start a campaign

Often, the only reason retirees have not given to United Way is that no one has asked them to. Ask both present retirees and those who are about to retire whether they'd like to be part of your Community Giving Campaign.

New Retiree Program:

  • Seek the involvement and endorsement of your Chief Executive Officer
  • Train your Benefits Counselors on running a pre-retirement campaign
  • United Way staff members are available to help develop and present information
  • Solicit retirees during exit interview or before the employee leaves
  • Use assembled Retiree Folders with a personalized pledge form and CEO/Retiree endorsement letter
  • Provide a pension deduction plan to make giving easy

Post-Retirement Program:

  • Identify your retirees
  • Establish a campaign timetable that complements regular employee campaign schedule
  • Appoint a Retiree Program Committee made up of retirees
  • Develop a retiree campaign message and strategy
  • Set a fundraising goal that is separate from your company's goal
  • Order campaign literature from United Way
  • Organize incentives, special events and recognition for retiree campaign
  • Promote the campaign through in-house newsletters or retiree bulletins
  • Include retirees in special events and other employee campaign activities
  • Send a letter with a personalized pledge form to retirees inviting their participation
  • Turn in final gifts/responses/pledge forms
  • Report results to the CEO, United Way and retirees
  • Say "Thank You" to donors and committee members


Let United Way run your campaign

If you are unable to solicit retirees, you can provide us with their names and addresses. United Way will contact them at their homes. Providing United Way with an annual update of all retirees maximizes the involvement of your retiree population.

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