Campaign Toolkit

Tools to Help Run Your Campaign

We recognize that COVID-19 has made hosting a traditional United Way campaign difficult for many of our corporate partners. Below, you will find a set of tools and resources available to you to aid in conducting a virtual United Way campaign. This includes videos, as well as instructional sheets for virtual fundraising activities that can be completed in place of in-person events.

In addition to these tools, United Way Relationship Managers remain available to assist your campaign in any way.

Contact Matt Zarembski or Alan Jones for additional assistance.


These videos may be distributed to employees in place of large all-employee gatherings. They cover the same content that would normally be provided at in-person campaign gatherings. To download the videos, click on the download link then right-click the video and select 'Save Video As...'

CEO message

President & CEO Paul Logli provides a welcome message and describes United Way of Rock River Valley's 100 year impact, including the recent work we've done to help the community during COVID-19.

Watch Video  |  Download Video

Relationship Managers' message

Relationship Managers Alan Jones and Matt Zarembski deliver their messages on the work being done in our community by United Way in 2020 and beyond. Click on your company's United Way Relationship Manager's video to get the details.

Alan Jones

Watch Video  |  Download Video

Matt Zarembski

Watch Video  |  Download Video

Campaign Chair message

2020 Campaign Chair Amber Sanders shares her message about United Way's 2020 workplace campaigns, and the impact they're making on the community.

Watch Video  |  Download Video

Move the Middle

Every 26 seconds in America a student drops out of high school. It starts in middle school. Discover why United Way of Rock River Valley has taken up the cause of getting area middle schoolers on track for success.

Watch Video  |  Download Video

Ogle County

Ogle County Director Alan Jones discusses all of the work, programming, and impact being done in Ogle County by United Way in 2020.

Watch Video  |  Download Video


Email templates

Virtual campaign fundraising ideas

An exciting and creative campaign generates enthusiasm and interest among employees. Special events are a great way to add a little pizzazz to your campaign. Below are a list of ideas on how to run some special events for your campaign — virtually!

Additional resources

Learn about our work with middle school families and in their neighborhoods by visiting our Family Support and Strong Neighborhoods pages. Find more video assets on our YouTube page.