Campaign Toolkit

Tools to Help Run Your 2021 Campaign

Give United. Live United.

While many Employee Giving Campaigns are beginning to shift back to historically traditional campaigns, as we continue to deal with the COVID-19 pandemic, many also continue to operate remotely and electronically. In this 2021 Campaign Toolkit, resources that fit both styles of campaigns are being offered. Please see those resources below and feel free to download and use them to make your campaign as successful as possible.

Remember, when posting anything related to your workplace campaign on social media, please use the hashtag #GiveUnitedLiveUnited so that we can share it and recognize you on our social media channels!

In addition to these tools, United Way staff remain available to assist your campaign in any way.

Contact Octavia Williams for additional assistance or email


The following materials can be printed out or shared digitally to elaborate on United Way's work in our community.

Pledge form

This pledge form can be printed out and filled out by employees to give to United Way. If you would like us to deliver pledge forms to your company, contact Octavia Williams.

Email templates

Employee Giving Campaign leaders can use the following email templates to send out to employees to inspire giving. Each is from the perspective of different individuals linked to the campaign, as detailed in the titles. For questions on how to use the email templates, contact Marketing Manager Owen Stiffler at or call 331-218-3914.


Move the Middle - Barriers to Learning

Move the Middle - Impact on crime, poverty, and unemployment

Why Move the Middle Matters

Show Up United

100 Years of United Way

Additional resources

Learn about our work with middle school families and in their neighborhoods by visiting our Family Support and Strong Neighborhoods pages. Find more video assets on our YouTube page.