Glossary of Campaign Terms

 

Allocation - Funds granted to an agency for specified programs.

Allocation Process - Process through which volunteers review partner applications for United Way funds to ensure that they meet identified community needs. Volunteers determine the appropriate level of funding, if any, each program will receive.

Campaign Chair - Chief volunteer leader of United Way campaign.

Corporate Gift - Annual contribution made in the name of the company, separate and apart from employee giving.

Employee Goal - An established dollar amount or percent increase that represents the desired total contribution in an employee campaign. This amount should be based on potential growth for giving.

Kick-Off Event  - United Way's "formal" start of the workplace campaign, which receives community-wide attention.

Leadership Giving - A campaign effort that encourages gifts of $1,000-$9,999 or more to the general campaign fund. Recognition is authorized by checking the appropriate box on the pledge form.

Loyal Contributor - Loyal Contributors are donors who have given to any United Way consistently for 10 years or longer, regardless of gift size.

Per Capita Gift - The campaign measurement arrived at by dividing the combined total of the corporate, special event funds, and employee contributions by the total number of employees.

Planned Gift - A deferred gift that is made at some future date, coming from the estate of a donor and usually in the form of a bequest.

Relationship Manager - United Way staff member who works closely with Workplace Employee Campaign Coordinators (ECC) to advise, assist and monitor the running of a company campaign as well as convey important information and upcoming dates.

Special Event - Public or company event designed to attract positive attention to the campaign, keep the public informed, and motivate volunteers and donors. Examples are bags tournament, bake sale, 50/50 raffle, dunk tank, ice cream social, etc.

Tocqueville Gift - An annual gift of $10,000 or more.

UWEL - United Way Engagement Leader is the employee(s) at each participating company/organization who works directly with their co-workers encouraging campaign participation and coordinating campaign activities. UWELs report their results to their assigned Relationship Manager.