Holiday Book Drive supports students in schools throughout Rock River Valley community

110513-BarnesNoble

Sherry Zabikow, Community Relations Manager at Barnes & Noble, unveils the Holiday Book Drive displays set up near each register. (Photo: United Way of Rock River Valley)

(Rockford, Ill. - 11/05/2013) – Barnes & Noble and United Way of Rock River Valley are teaming up this holiday season for a drive to provide books to every student in schools throughout the Rock River Valley community. During the months of November and December, Barnes & Noble at Cherryvale Mall will ask customers to purchase a book for children birth to high school age. United Way will then distribute the books through its school readiness and early grade reading programs.

“We are asking our customers, corporate partners and booksellers to make a difference in the life of a child by giving the gift of literacy this holiday season,” says Sherry Zabikow, Community Relations Manager, Barnes & Noble. 

Every November, Barnes & Noble stores across the country collect books through its two-month holiday book drive, which benefits children in need. Each store location selects its own local recipient group. This year, Barnes & Noble at Cherryvale Mall chose United Way for its work in school readiness and early-grade reading, particularly the United Way I READ program. United Way I READ matches volunteer reading mentors with kindergarten students that need additional support as identified by the school, and assists teachers in preparing those students to read proficiently by fourth grade.

“Children generally are reading to learn until third grade. By fourth grade, they should be reading to learn because coursework increases and reading becomes more challenging. Students who do not read at grade level find it increasingly difficult to keep up,” says Anna Kaye, Volunteer Center Director, United Way of Rock River Valley.

United Way’s school readiness and early grade reading programs focus on children at the infant to third grade level. Customers are encouraged to purchase book titles for children through high school grade level, however. Bilingual titles are also requested. The Holiday Book Drive runs through December 31, 2013.

For more information on the Barnes & Noble Holiday Book Drive, contact Sherry Zabikow, Community Relations Manager, by calling 815-332-3069. For more information on United Way’s I READ program or to volunteer, visit www.unitedwayrrv.org or call Anna Kaye, Volunteer Center Director, at 815-968-5400

###

United Way of Rock River Valley
The mission of United Way of Rock River Valley is to improve lives and strengthen communities in the Rock River Valley by mobilizing and focusing the caring power of our residents.  For more information, go to www.unitedwayrrv.org or call (815) 968-5400.

About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products.  The company operates 674 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com (www.bn.com).  Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets.  The NOOK digital business offers award-winning NOOK® products and an expansive collection of digital reading and entertainment content through the NOOK Store® (www.nook.com), while Barnes & Noble College Booksellers, LLC operates 692 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.  Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.